This strategy of King was very effective in making their game a success. More and more people learn of the existence of the game and then upon seeing the “Free” tag, they are more willing to test it out and get addicted. This promotes the spread of the game because then people start sending “help” requests to their friends, who may or may not be playing the game already. Inside the game, you need friends to help you advance to the next “region” of the game and friends to help give you lives so you do not have to wait for lives to regenerate. Since it started out as a game on the Facebook store, it has ever since been deeply intertwined with Facebook you log in with a Facebook account, you can see your Facebook friends who play it, and most importantly, you are encouraged to have as many Facebook friends as you can play the game. So what made Candy Crush Saga stand out? The answer is that the game wanted you to have friends playing it. The free factor was the initial step in making the game a hit it allowed the game to gain its needed initial adopters.īut then again, a lot of the apps on the mobile and web stores are free. Although there were investments put into creating the game, it is nothing compared to pharmaceutical products that took millions (if not billions) of dollars to create and are therefore expensive. For the company, selling it for free is not too expensive. Free is almost always good everyone wants free stuff and if a game is free, what is the harm in trying it out? King used this to attract initial users on Facebook and then later on the mobile app stores. This it did with two main factors: free and social networking.Ĭandy Crush Saga started out as a free Facebook Flash game. The game first needed to surpass the tipping point needed for the product to survive. One, it would just be covered over by the millions of other apps and second, there would not be a way to make revenue without users. As a small title and mobile game, Candy Crush Saga would not survive without users. In case you are not familiar with the game, it is very similar to Bejeweled, but changed things up by replacing jewels with candies, added a limited number of lives and added networking. This game does not have crazy graphics like Battlefield4 or Crysis or a very frustrating flying bird, but it still somehow became such a craze. Around a year ago, one of the most popular games (if not the most popular game) was Candy Crush Saga.
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